Ethos
Less is More
The beauty found in simplicity. We distil our perfumes to their essential elements, cutting the unnecessary to create uncluttered and refine experiences.
Signature, not a Statement
We don’t believe in long, complicated perfume descriptions or listing every ingredient like a recipe. And we’re not here to sell you yet another fantasy wrapped in tired clichés. The story isn’t something we tell — it’s something you create, one spritz at a time.
Timeless Art
AVII is a dedication to the art of perfumery. We emphasize on high quality material by eliminating intermediaries and traditional agency expenses.
Our perfumers are disclosed
Our juice is made in Grasse
Our packaging does not contain rubber, foam, plastic